Marlene VerPlanck

courtesy of the artist

Marlene VerPlanck was a “girl singer” with the big bands of Charlie Spivak, Tex Benecke and the Dorsey Brothers, but she became a more familiar voice in everyone’s life when she became one of the most active jingles singers in the business. “MMM, good. MMM, good. That’s why Campbell’s soups…” That was the ubiquitous Marlene, singing about airplanes and selling musically everything else.