Bilal Qureshi

At the height of the Cold War, the United States was also fighting a culture war. To counter Soviet propaganda, the U.S. State Department launched a public relations campaign called the Jazz Ambassadors program, sending Louis Armstrong, Duke Ellington, and Dave Brubeck and other leading jazz musicians on tours around the world.

For years Hollywood studios have been targeting movie audiences in India and China. In the past, they'd dub their films into local languages. Now, that strategy is shifting, and filmmakers are beginning to American stories with regional stars.

The new film xXx: Return of Xander Cage opened a week early in India — because it features one of that country's biggest movie stars, Deepika Padukone.